The importance of private label will continue to grow over the forecast period. Rising prices have made branded juice products increasingly expensive, prompting consumers to seek more affordable alternatives across the early forecast period.
The growing health-consciousness of Czech consumers will drive increasing demand for products aligned with health and wellness trends. This is expected to boost the popularity of 100% juices across the forecast period, which are perceived as natural and healthy, often fortified with added vitamins to appeal to health-focused consumers.
As the economic situation improves, purchasing behaviour will be influenced by factors beyond price. Premiumisation will become more prominent, with consumers seeking higher-quality juices that offer added value.
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Understand the latest market trends and future growth opportunities for the Juice industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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