Growing awareness of sugar’s health implications continues to shape Ecuadorian consumer behaviour, particularly among parents intent on reducing their children’s sugar consumption. The government’s nutritional traffic light system has further reinforced this trend, limiting the appeal of sugar-laden juice products such as nectars.
Ecuador’s not from concentrate 100% juice market has witnessed an expanding variety of offerings, particularly within major retailers’ refrigerators. New branding strategies, such as Corporación Favorita's introduction of the premium-oriented Smart label and the more budget-friendly La Original, have sought to cater to a diverse consumer base.
The rapid proliferation of hard discounters poses a substantial challenge to traditional retail channels, as these outlets increasingly prioritise affordability and convenience. This shift in consumer preferences places significant pressure on established juice brands to innovate beyond price competition.
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Understand the latest market trends and future growth opportunities for the Juice industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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