As consumer preferences shift towards functional, wellness-focused products, juice brands have the opportunity to explore new positioning strategies beyond traditional health or refreshment occasions. One standout example is Korean brand Bae Juice, which has positioned its product as a remedy for alleviating hangover symptoms.
Sustainability has become a crucial concern for Australian consumers, driven by the realities of extreme weather, rising energy costs, and growing environmental awareness. In juice, brands must adapt by offering climate-friendly products that align with consumer values.
As consumer preferences evolve, premium juice will continue to gain popularity, while shelf stable juice will remain a reliable choice for time-strapped and financially-restrained consumers, especially during the cost-of-living crisis. The growing awareness of sugar's role in contributing to obesity and other health concerns is driving a shift in taste preferences within juice.
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Understand the latest market trends and future growth opportunities for the Juice industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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