Health and wellness are expected to become increasingly influential factors, particularly among Gen Z consumers, driving strong growth across the juice category. As consumers view juice as a healthier alternative to carbonates – which are projected to continue declining – products like 100% juice and nectars are anticipated to gain popularity.
The juice market is set to become increasingly diverse in terms of both packaging and product types. Innovation in recipes and flavours will remain a primary focus, with fruit mixes becoming the standard.
The significant potential of 100% juice and nectars, combined with the extensive reach of chained grocery retailers, is likely to drive the expansion of private label. Collaborations with the increasing number of small local producers will support this growth, offering consumers a more affordable alternative within a category often perceived as expensive.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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