With the growing selection of alternatives to pure juices, such as functional and flavoured waters, juice shots/tonics, fruit smoothies, home-made juices, and organic and sugar-free RTD and cold brew teas, volume sales for juice is set to be challenged, leading to a decline across the forecast period. A continuous shift towards food service sales and products to be consumed on the go, as consumers spend more time away from home, will further benefit on-trade sales at the cost of off-trade.
Innovation and novelty will continue to drive growth potential across the forecast period, especially regarding retail value growth. As such, coconut and other plant-based juices will continue to record positive and dynamic future development.
Even though food service outlets and small local juice bars/cafés will continue to grow in popularity and demand over the forecast period, the main distribution channel for juice is set to remain supermarkets, discounters and hypermarkets. Consumers value the large and wide selection, including the newest launches and innovative products, that allow them to compare and choose between different brands, products, price ranges and flavours.
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Understand the latest market trends and future growth opportunities for the Juice industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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