Due to high levels of penetration and saturation, the future performance of juice is set to remain limited in volume and constant value terms. Despite the growing prevalence of health and wellness in Austria, juice will see small declines in retail volume sales as consumers switch to competing products or frequent on-trade establishments more frequently, including juice bars and restaurants.
Despite the strong dominance and popularity of supermarkets as the primary retail channel for juice, discounters are set to build on their share in Austria. Discounters offer a comparable level of quality and variety in terms of flavours to rival some brands, but at significantly lower prices.
Innovation and novelty developments will remain the main growth drivers in juice, with higher quality expected to become a much bigger point of differentiation over the forecast period. The launch of premium and higher quality offerings should support constant value growth in juice, which is expected to outpace volume sales performance in the years ahead.
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Understand the latest market trends and future growth opportunities for the Juice industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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