New Zealand’s juice industry, heavily dependent on imported concentrate from Australia, faces potential cost pressures as global markets may turn to Australia to offset the shortfall from Brazil. This increased demand is likely to drive up commodity prices for New Zealand, potentially resulting in higher costs for local producers.
Health and wellness trends, which have driven demand for juice in the years following the pandemic, are now being influenced by the growth of the "sober-curious" movement. Increasingly, New Zealanders are seeking alcohol-free options across various categories, including beer, cider, and spirit-based ready-to-drink (RTD) beverages.
As New Zealand's hospitality venues, such as restaurants, cafés, and bars, gradually recover, on-premises consumption of juice is expected to see a resurgence. This rebound will likely lead establishments to expand their juice offerings, from fresh-squeezed varieties to unique blends, catering to health-conscious patrons.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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