Brands offering different formats can benefit from different consumption occasions, with this availability of choice catering for a wider range of consumer needs. Here we can cite the rising popularity of “health shots”, which are small bottles of concentrated juice which is targeted for a particular functionality.
Juice prices are expected to remain high for the short-term at least, with the potential of further disruptions to supply creating additional challenges. For example, Brazil and Florida saw severely affected harvests due to an illness in the fruit, affecting orange production in particular, which is expected to continue to create an impact in 2024 and 2025.
We expect to see further innovations in ingredients and personalisation trends over the forecast period. Indeed, flavour has been a focus in juice over the recent review period, such as seen with a number of new products.
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Understand the latest market trends and future growth opportunities for the Juice industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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