Volume and current value sales of juice in Switzerland are set to remain stagnant over the forecast period. High levels of saturation and growing competition from other products, including flavoured, functional water and RTD tea, will limit future growth potential.
The best performances are expected from relatively new and evolving products like coconut and other plant-based water products, as well as juice drinks. The novelty factor of coconut water gives it better scope for growth and innovation through new flavours and variants.
Over the forecast period, no major changes are expected to emerge in the competitive and distribution landscapes. Leading supermarket chains will most likely continue to collectively dominate sales and maintain strong positions with their private label lines.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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