Juice will return to volume growth over the forecast period, once global prices of oranges stabilise. However, volume growth will not be as high as over the review period, as consumers are increasingly confused about orange juice and which variants are healthier than others.
Priivate label will gain further volume share over the forecast period, particularly Lidl’s brand Solevita and Maxima’s new higher quality private label offering Well Done. In particular, Lidl’s arrival in 2021 has changed the perception of private label in Latvia, with consumers realising it is not just about competitive pricing, but that private label also offers quality.
Orange juice is a staid product area with little innovation and is also increasingly suffering from its perception as being unhealthy. As such, apple juice will fare better.
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Understand the latest market trends and future growth opportunities for the Juice industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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