2022 and 2023 have been characterised by high inflation and a prioritising of affordability over health attributes. However, this situation is expected to change in the coming years.
Orange remains the most popular flavour of nectars (25-99% juice) in Chile, although it has lost ground to apple within 100% juice. Despite the vast array of flavours available in the local market, traditional orange juice remains popular and is perceived as a budget-friendly choice.
Sustainable packaging has long been utilised in off-trade juice, particularly through the use of Tetra Pak boxes for individual formats. Recently, the return to volume growth of 100% juice over the forecast period will further emphasise sustainable packaging as one of its defining features, with many brands adopting Tetra Pak boxes or glass bottles for all their formats.
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Understand the latest market trends and future growth opportunities for the Juice industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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