Although the implementation of Circular No. 11, which sought to modify the value-added tax on non-alcoholic beverages in Chile (subsection (a) of article 42 of law decree No.
Over the past two years of the review period, high inflation has been one of the main factors slowing down the trend among consumers in terms of demanding healthier products, while currently, economic stagnation and the slow pace at which wages have adjusted to a reality of higher prices are taking the lead. Although the decline in the purchasing power of Chilean consumers has negatively impacted demand for higher-priced soft drinks such as 100% juice, causing a shift towards lower-value options, the trend of consuming natural and healthy products remains present.
Sustainable packaging has long been utilised in off-trade juice, particularly through the use of Tetra Pak boxes for individual formats. Recently, brands of 100% juice have been placing considerable emphasis on sustainable packaging as one of its defining features, with many brands adopting Tetra Pak boxes or glass bottles for all their formats.
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Understand the latest market trends and future growth opportunities for the Juice industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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