Juice is anticipated to exhibit slow growth over the forecast period, primarily due to weak juice-drinking habits among Azerbaijani consumers. Juice is still perceived as a non-essential product, limiting its integration into daily meals.
100% not-from-concentrate juice faces limited development potential in Azerbaijan due to strong competition from fresh fruit and low consumer perception of it as a staple beverage. This is primarily due to its higher price point, making it a less affordable option than fresh fruit.
Nectars are expected to gradually lose market share as consumers shift to either reconstituted 100% juice or juice drinks. This trend is primarily driven by low consumer awareness of nectars and their added value.
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Understand the latest market trends and future growth opportunities for the Juice industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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