Trends in Juice are more favourable to ambient offerings that align with the rising health and wellness trend. Although, in the short term, ambient Juice will continue to outperform chilled due to its lower retail price, over the forecast period, the share of ambient is set to decline gradually.
While orange will remain the best-selling flavour in volume terms, innovation will focus on flavour in the coming years. As such, fruit mixes are set to gain market share, and Juice is set to become more fragmented in terms of flavours, with key players expanding SKUs portfolio to compete.
The share of private labels increased at the end of the review period, driven by the decline in disposable incomes. Share on the landscape is set to remain high over the forecast period, as many consumers will not necessarily shift back to branded products.
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Understand the latest market trends and future growth opportunities for the Juice industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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