Sustained growth is expected in retail volume sales of juice in the forthcoming years driven by consumers who perceive juices as a healthier alternative to carbonates. Younger generations of Bolivians in particular are adopting juices into their daily diets, however there is strong competition from still flavoured waters where products containing juice are also expanding.
There will be space for premiumisation over the forecast period. For instance, local blueberry producer, Adena Berries, recently launched a new juice in the nectar segment containing blueberries and acai, which provides antioxidant benefits, as well as being high in fibre, vitamin C and low in calories.
The consumption of aloe vera juice will grow in popularity over the forecast period. Aloe vera juices have gained in popularity over the review period, not only in modern retail channels but also in traditional ones, with a wide variety of competitively-priced brands.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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