Family-size juice presentations have continued to gain traction in Bolivia, driven by their cost-effectiveness, which appeals to price-sensitive consumers. The 3-litre formats, such as those offered by Agrov Srl under its Sfru brand, have become particularly popular.
Amidst the rising costs of traditional juices, companies have introduced lower-cost alternatives and smaller product formats to retain consumer interest. Aloe vera-based beverages, such as the imported Alovi brand, have emerged as a viable option, offering price-conscious consumers products like its new 350 ml presentation at a more accessible price point.
Imported juice categories, particularly reconstituted 100% juices, have faced significant challenges due to steep price increases. Brands such as Del Huerto, Ocean Spray, V8, and Snapple, which rely heavily on imports, have seen their profit margins shrink substantially, prompting some importers to cease operations.
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Understand the latest market trends and future growth opportunities for the Juice industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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