Juice is expected to make a slow recovery over the forecast period, with consumption expected to stabilise. Low inflation and better macroeconomic conditions should support salary rises and boost demand for soft drinks, including juice.
Not from concentrate 100% juice will continue to grow its share of the overall juice category. Consumers are drawn towards the quality of 100% juice, which is considered a fresh juice.
Due to rising inflation and the diminishing purchasing power of consumers, discounters have managed to gain a significant foothold in the distribution of juice. Consumers have started using discounters more often in order to attain the cheapest or more affordable price of a variety of everyday goods.
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Understand the latest market trends and future growth opportunities for the Juice industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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