Across the forecast period, the health and wellness trend will increasingly drive consumers to opt for not-from-concentrate juices, which are perceived as more natural and less processed. As consumers become more conscious of the ingredients in their beverages, they will seek out not-from-concentrate options that offer higher nutritional value and lack of artificial additives.
New product development in the plant-based waters category will include coconut water, cactus water, and maple water. As consumers increasingly gravitate towards natural hydration sources, these plant-based waters will gain popularity for their perceived health benefits and unique, refreshing flavours.
Due to rising inflation and the diminishing purchasing power of consumers, discounters have managed to gain a significant foothold in the distribution of juice. Consumers have started using discounters more often in order to attain the cheapest or most affordable price for a variety of everyday goods.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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