Volume sales of juice are expected to continue declining in 2025, with a predicted recovery starting from 2026. The impact of the health tax will continue to affect the category in 2025, when the final increase will occur, ranging from 18% to 35%, depending on the sugar content.
Nectars and not from concentrate 100% juice, which have a higher fruit content, are expected to experience steady growth in off-trade volume terms from 2026 onwards. While nectars typically contain added sugar, companies are moving towards reducing the sugar content and using sucralose instead.
The market for functional juice products targeting adults is still relatively small in the country. There is a limited presence of frozen fruit and vegetable blends with aloe, which need to be prepared at home.
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Understand the latest market trends and future growth opportunities for the Juice industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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