Juice is predicted to grow at a much faster pace in volume terms over the forecast period. Nigeria’s rising population and the growing consumer desire for new and more exotic tastes is expected to drive category growth.
100% juice is expected to perform well in volume terms over the forecast period. Although 100% juice is still only available in concentrate format (reconstituted 100% juice), the 100% label is likely to encourage consumers seeking healthier and better-quality products, rather than the wide range of simply flavoured or low juice content products available.
Rising health consciousness and growing preference for sophisticated soft drinks will boost demand for juice over the forecast period. Nigerians are increasingly health conscious due the rising incidence of health conditions, such as diabetes and hypertension.
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Understand the latest market trends and future growth opportunities for the Juice industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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