Juice presents abundant growth opportunities, particularly in various niche areas. Innovative brands like Sosa fruit drink and the increased availability of 'real' juice products, such as Wilson's Lemonade and Farm Pride, cater to a burgeoning health-conscious population, contributing to sustained growth.
While unit prices are anticipated to rise during the forecast period, the rate of increase is expected to be slower than the overall inflation rate driven by fuel and fresh food prices. Manufacturers are cautious not to surpass inflation rates to remain competitive against more economical substitute brands, like carbonates.
Juice, as a product area, is poised for robust growth in the forecast period, surpassing the performance of the review period. This anticipated growth is fuelled by population expansion and a rising demand for diverse and exotic flavour profiles.
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Understand the latest market trends and future growth opportunities for the Juice industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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