As the largest area within the juice category, nectars have matured, exerting a significant influence on the category's overall performance. Over the forecast period, nectars are expected to experience moderate off-trade retail volume and RSP value growth.
Health and wellness trends are expected to sustain the growth of 100% juice categories over the forecast period, particularly benefiting reconstituted 100% juice, which is projected to achieve the fastest off-trade RSP value growth. Although not from concentrate 100% juice remains niche due to its high prices and limited availability, it is anticipated to gain greater market significance as consumers increasingly demand higher fruit content and reduced sugar options.
Frequent product launches and new brand extensions featuring innovative flavours and fruit combinations are expected to inject dynamism into the juice category over the forecast period. However, a growing sentiment that even many juice products contain significant amounts of naturally occurring sugars and lack dietary fibre may challenge perceptions of juice as a healthy choice.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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