With the prospect of economic recovery and the increased mobility of consumers, juice is expected to see positive volume growth over the forecast period. This will be led by 100% juice, which is well-placed to capitalise upon the increased health-consciousness of consumers.
Juice drinks, on the other hand, will see a more muted performance relative to some other types of juice due to consumers increasing concern over their high sugar content. With the pandemic having brought the importance of a healthy diet into sharper focus, this is set to hamper demand for juice drinks, particularly amongst parents, who will become more reluctant to buy highly sugary beverages for their children.
While bricks-and-mortar outlets will continue to dominate the retail landscape, consumers increasingly value the convenience provided by e-commerce. As such, the forecast period will see leading players, including Del Monte Philippines Inc and Zest-O Corp, further developing their digital presence, which will include forging close ties with e-commerce platform operators, such as Lazada and Shopee.
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Understand the latest market trends and future growth opportunities for the Juice industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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