Juice is expected to experience positive volume growth in the Philippines over the next five years, driven by improving economic conditions and rising consumer spending. Juice drinks are poised for the most dynamic performance, with key players such as Coca-Cola Beverages Philippines and Zest-O Corp focusing on cost-containment measures and efficient distribution strategies.
Health and wellness trends will continue to shape the juice landscape in the Philippines, with 100% juice well-positioned to benefit from consumers' increasing health consciousness. The growing demand for beverages that support specific health goals - such as boosting immunity - will drive interest in 100% juices that incorporate functional ingredients like L-carnitine, vitamins, and other nutrients.
While bricks-and-mortar outlets will continue to dominate the retail landscape, consumers increasingly value the convenience provided by e-commerce. As such, the forecast period will see leading players, including Del Monte Philippines Inc and Zest-O Corp, further developing their digital presence, which will include forging close ties with e-commerce platform operators, such as Lazada and Shopee.
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Understand the latest market trends and future growth opportunities for the Juice industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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