Total volume growth in juice in Finland is expected to be negative throughout the forecast period as the maturity of the category continues to impede its progress. Although juice was less impacted by the pandemic than most other soft drinks categories, many of its biggest product areas are nonetheless on a declining trend, with this unlikely to change soon.
Strong competition in the juices category alongside unit prices rises, provides a key opportunity for retailers to gain share with private label offerings. Consumers will remain more mindful of their purchasing decisions in the upcoming period, with inflation remaining above normal levels in the initial years.
Sustainability and social responsibility is of vital importance to Finns and paying attention to these issues will help juice brands to strengthen customer loyalty in the years ahead. The domestic Valio brand markets its organic Valio Luomu juice line as a sustainable choice that supports biodiversity.
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Understand the latest market trends and future growth opportunities for the Juice industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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