In Saudi Arabia, a combination of hot weather the rising popularity of sports activities, and heightened awareness about hydration, particularly during Ramadan, and is expected to drive growth in the juice market during the forecast period. Saudi Arabia's Vision 2030 strategy, which aims to attract over 100 million visitors annually by 2030, will further enhance demand.
As Saudi Arabia continues to place a strong emphasis on health and wellness, it is expected that juice companies will increasingly focus on developing a wider range of healthier products to meet growing consumer demand. This shift aligns with the government's broader health initiatives, including a renewed sugar tax structure aimed at reducing sugar consumption in fruit juices.
Fresh juice is expected to remain a strong competitor to packaged juice growth during the forecast period, particularly in the on-trade channel, where health-conscious consumers are increasingly opting for fresher, more natural options. In response, the number of fresh juice stores continues to expand across the Kingdom, further intensifying competition for the packaged juice category.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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