With the increasing health consciousness among consumers, the demand for various types of juices in Taiwan is expected to continue rising over the forecast period. The trend for juices will primarily be driven by more consumers focusing on healthy and nutritious diets.
With hot summers becoming common, consumer demand for refreshing drinks will increase significantly over the next five years. Coconut water, with its natural and healthy attributes, has become a key option for many consumers, and this will lead to a noticeable surge in demand.
Products blended with different varieties of tea will become a focal point for innovation in juice over the forecast period. Such launches will enable manufacturers to better resist the growing threat from bubble tea shops, where these types of beverages first emerged.
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Understand the latest market trends and future growth opportunities for the Juice industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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