The juice landscape is expected to decline in retail volume over the forecast period. However, the ongoing diversification and innovation towards lower-sugar juice drinks is anticipated to mitigate the decline somewhat.
In the forecast period, the juice landscape most significant growth opportunity lies in its potential to cater to the cocktail and mocktail trend, as well as in diversifying towards more sophisticated flavours. As consumers seek more refined taste experiences and innovative drink options, juice brands can respond to this shift by offering products that align with these evolving preferences.
Sugar content will remain a key concern for consumers over the forecast period, and fruit juice manufacturers will respond to this by focusing on innovation. One approach is the introduction of smaller formats and indulgent options for consumers.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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