Juice prices in the UK are unlikely to recover in the short term, and further production shortages are expected over the forecast period. The price growth of not from concentrate 100% juice featuring apples and oranges has been rising marginally above the category average.
The health and wellness trend is now well-established in the UK but is anticipated to continue influencing the soft drinks industry in general, as consumers evolve and become more focused on specific functionality. An increasing number of consumers are showing interest in this space as they are becoming increasingly aware, curious, and cautious about what they choose to drink.
Brands innovating and investing in new formats are more likely to capture growth opportunities. Although overall juice in the UK is predicted to experience further declines over the forecast period, innovation could offer a point of differentiation.
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Understand the latest market trends and future growth opportunities for the Juice industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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