In a cross-category trend, juice is also set to be affected by the sugar tax. The government in Malaysia imposed MYR0.
The top two brands in juice are Marigold and Peel Fresh, both from Malaysia Milk Sdn Bhd, with Tropicana from Etika Beverages Sdn Bhd being the only other name with a double-digit brand share.
Players are expected to organise frequent marketing campaigns to engage with consumers over the forecast period, thus, to attract attention and stimulate sales. For example, with in-store promotions in outlets such as Aeon, Village Grocer, and Jaya Grocer.
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Understand the latest market trends and future growth opportunities for the Juice industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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