The announcement of a further increase in excise duty on sugary drinks during the tabling of Budget 2025 is expected to hike unit prices of juice in Malaysia, as tax rises are transferred to customers. The excise duty on sugary drinks is set to increase from MYR0.
Reconstituted 100% juice was hit hard by the exit of several significant brands in 2024. The market for 100% fruit juice via the off-trade channel is quite niche, appealing mostly to middle-to-high-income consumers.
The forecast for coconut and other plant waters is more optimistic than for other juice categories in off-trade volume growth terms. The more nascent category derives sales from a low base in Malaysia.
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Understand the latest market trends and future growth opportunities for the Juice industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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