Juice faces a difficult outlook in Mexico. The category is somewhat commoditised, and the perception of these products has been severely affected by the evolving regulation on sweetened beverages over the years.
Innovation observed in other soft drinks categories might become an important threat to growth for juice in Mexico. Over the review period, products such as bottled water (still and carbonated) with juice, energy drinks with juice, RTD tea with juice, and even dairy products with juice were observed.
As Mexican consumers have a wider offer of soft drinks from which to choose, there are certain attributes that might gain relevance within juice. Natural is expected to remain a valued trait in this category, but additional information, such as the origin and handling of the fruit, is likely to become of interest.
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Understand the latest market trends and future growth opportunities for the Juice industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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