There is a prevailing trend among local consumers who actively seek novel experiences while indulging in their preferred products. This is particularly evident in categories such as juice, where advancements are predominantly driven by reformulations, specific attributes, and alterations in branding.
Water scarcity is expected to remain a major concern for producers of juice. Governments are creating tighter regulations to protect this resource and there is growing awareness among consumers about the value and limited availability of water.
In July 2023, the World Health Organization announced that aspartame, an ingredient commonly used as sweetener in a wide range of food and beverages, was potentially carcinogenic to humans. This ingredient is used by many brands as a substitute for sugar, including for options such as juice drinks (up to 24% juice) or those with a reduced sugar positioning.
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Understand the latest market trends and future growth opportunities for the Juice industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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