Juice in Hong Kong is expected to face challenges in the coming years, primarily due to a lack of product innovation. Brands have been engaged in intense competition, employing cost leadership strategies that have diminished profit margins and left limited resources for investing in new product development.
As the forecast period unfolds, the active lifestyle trend is expected to persist in Hong Kong, driven by the resumption of travel activities and the availability of greater leisure time due to reduced business commitments. This favourable environment can potentially support some demand for coconut water, which serves as an excellent hydration option for health-conscious consumers.
Despite a slowdown in growth for e-commerce towards the end of the review period compared to the channel’s dynamic performance during the pandemic, due to a shift in consumer behaviour from spending time at home to engaging in outdoor activities after the lifting of COVID-19 restrictions, online sales are expected to regain a steady growth trend over the forecast period. This resurgence will be driven by two key factors.
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Understand the latest market trends and future growth opportunities for the Juice industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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