Local juice brands may struggle with product innovation over the forecast period, particularly as imported juice shows greater development. However, international juice players are facing significant challenges due to ongoing orange supply chain issues.
Private label is regaining some lost momentum within juice. For instance, chained convenience store 7-Eleven has consistently rolled out its own line of juice products, featuring not from concentrate 100% juice, thereby enhancing the variety and availability for consumers.
The challenging economic outlook is significantly affecting both off-trade and on-trade sales in Hong Kong, prompting consumers to rethink their spending habits and become more cautious with their money, especially with the rising cost of living. Local consumers are increasingly opting to travel and spend their disposable income in northern cities in China such as Shenzhen; now just an hour away by various modes of transport, including train, car, or ferry, with attractive prices for the same items or enhanced experiences.
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Understand the latest market trends and future growth opportunities for the Juice industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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