While health and wellness trends are expected to continue to positively influence the demand for juice in Bulgaria, they also continue to present challenges. In this vein, the competition from bottled water and RTD tea is set to remain strong and restrain juice’s growth potential.
Grocery retailers have built a solid presence and retail volume and value share base for private label in juice in Bulgaria. However, private label may come under pressure as consumer purchasing power rises and increases the affordability and appeal of branded juice products.
Health and wellness trends align well with juice as consumers increasingly seek natural and healthier soft drinks options. New product developments and innovative fruit/flavour combinations are expected to maintain consumer interest.
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Understand the latest market trends and future growth opportunities for the Juice industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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