Packaged juice brands in Singapore are facing mounting competition from bubble tea kiosks and smoothie bars, which are increasingly catering to impulse consumption occasions. These outlets offer fresh, customisable, and sometimes more affordable beverage options, providing a more engaging experience compared to pre-packaged products.
Packaged juice brands in Singapore have a significant opportunity to cater to an increasingly health-conscious consumer base by focusing on lower-calorie drinks and incorporating premium ingredients into their product offerings. For example, brands like Peel Fresh are capitalising on the demand for lower-calorie beverages, positioning this as a key selling point to attract health-conscious consumers.
Packaged juice drinks (up to 24% juice) face long-term challenges in Singapore, primarily due to the country’s declining birth rate. As the population ages and the number of children decreases, the traditional target demographic for these drinks - young families and children – is gradually shrinking.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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