Pricing remains a critical challenge for the juice segment, particularly given the significant impact of inflation on household incomes. The rising cost of fruits has been a primary driver of price increases for 100% not-from-concentrate juices.
The 100% not-from-concentrate juice category is expected to see a resurgence in volume sales as inflationary pressures ease and fruit prices stabilise. Its strong health credentials and the increasing awareness of the negative effects of carbonated drinks are likely to drive renewed demand.
The increasing focus on health and wellness presents a promising avenue for growth in the juice market. As more consumers prioritise healthier lifestyles, demand for fresh, natural juices is expected to rise.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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