The trend of decline in overall off-trade volume sales of juice looks set to persist throughout the forecast period. This is mainly due to falling demand in nectars (25-99% juice) and reconstituted 100% juice.
Not from concentrate 100% juice is expected to expand consistently in volume terms at the off- and on-trade levels over the forecast period. While not immune from consumer concerns about the sugar content of juice in general, these products are still seen as a healthier choice than others due to the fact that they are rich in essential nutrients and typically contain fewer or no artificial additives and preservatives.
Riedel Drankenindustrie BV should remain the clear leader in juice in off-trade volume terms over the forecast period. The company’s broad portfolio spans all of the main categories and boasts well-established, widely distributed and heavily promoted brands such as DubbelFrisss, Cool Best and Appelsientje.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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