The outlook for the juice category remains negative in the forecast period. As a mature category, it will also continue to struggle against its high sugar content and consumers desire to cut back on sugar.
Not from concentrate 100% juice is set to witness an upbeat performance over the forecast period. Despite the decline in off-trade volume sales in recent years, a modest increase is anticipated in off-trade volume sales.
Dominant player Riedel Drankenindustrie BV will likely remain the dominant player in the category as it has a range of successful juice brands in its portfolio. Riedel’s strategy to overcome the negative health image of juice has been to launch new concepts in juice drinks and nectars, since higher water content means better profit margins and lower sugar content for the consumer.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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