In the next five years the juice category in Spain faces challenges that will impact its future performance. First is the enduring perception amongst many people in Spain that juice is high in added sugar and therefore unhealthy.
Despite the challenges for juice, there is one area that could have potential in the future. Continuing the development of value-added products will be important for juice, as consumers are likely to seek products with high nutritional value.
A return to the level of volume sales of juice seen in 2019 is not forecast in either the on-trade or off-trade channels in the forecast period. Indeed, a slow gradual total volume decline is expected over 2023-2028, continuing the long term trend.
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Understand the latest market trends and future growth opportunities for the Juice industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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