Over the forecast period, juice in Vietnam is predicted to experience heathy growth in both current value and volume terms both off-trade and on-trade, driven by economic advances and the introduction of innovative products. The World Bank’s 2024 forecast indicates that Vietnam’s GDP is anticipated to show growth in the coming years, with projections of 6.
Over the forecast period, Vietnamese consumers are expected to show significant interest in shopping online through e-commerce, particularly TikTok, due to the offer of regular discount campaigns and convenience. TikTok will continue to be an attractive platform for manufacturers to attract the attention of younger generations, including Gen Z, due to its cost-effectiveness compared with offline or other platforms, its large customer base, and the ease of access to the TikTok social network.
Over the forecast period, players in Vietnam are likely to target their juice products towards children, because the majority of children like its sweet taste. In addition, parents also believe that juice contains the necessary vitamins and minerals to ensure their children’s overall wellbeing.
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Understand the latest market trends and future growth opportunities for the Juice industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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