Off-trade volume sales are predicted to continue to drop in the forecast period. The demand trends at the end of the review period are set to continue, with reconstituted 100% juice and juice drinks projected to see the biggest drops in off-trade volume CAGR terms.
Sustainability is expected to remain a key strategy for juice players in the forecast period. Many companies have adjusted their production practices to utilise more sustainable ingredients and packaging materials, in order to communicate a more positive brand image.
Juice shots are gaining popularity in Sweden with the offer of a variety of healthy options, such as ginger, in small pack sizes of 60ml. This sees juice shots tap into the on-trade trend of portion control.
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Understand the latest market trends and future growth opportunities for the Juice industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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