Challenges on the juice landscape are set to persist across the forecast period. Juice will continue to be perceived as an unhealthy option by many Swedish consumers, particularly as more people are becoming increasingly conscious about their dietary choices.
While Sweden's population is projected to continue growing, the number of children aged 0-14 is expected to decline. This demographic peaked in 2022, and by 2029, it is projected to fall to levels slightly higher than those seen in 2017.
Coconut and other plant waters experienced strong growth during the review period, driven by their perceived health benefits and the category's appeal as a niche market. With plant waters still accounting for only a small percentage of total juice volumes—low single digits—the high growth rates are unsurprising.
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Understand the latest market trends and future growth opportunities for the Juice industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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