Juice is expected to face ongoing challenges over the forecast period, with ongoing off-trade volume declines, due to the factors seen and discussed in 2024. Indeed, structural challenges remain for the category, due to the high sugar content and high process associated with many products.
In more positive news, new technologies may also help to revitalise the image of juice. For example, as seen with high pressure processing (HPP) which is a production method which maintains the quality of taste and the content of minerals and vitamins in juice products.
It is possible that we may see a revitalisation of organic produce over the forecast period. Organic produce was popular during the era of the pandemic, due to consumers placing a particularly strong focus on health and wellbeing trends, alongside the fact that social restrictions meant lower out-of-home spending and, thus, the ability for consumers to invest in other areas.
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Understand the latest market trends and future growth opportunities for the Juice industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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