Following the decline in retail volume sales across 2024, a rebound is set to take place during the forecast period. However, price-sensitive consumers will continue to seek value for money.
The health and wellness trend will continue to accelerate over the forecast period, shaping the direction of the juice landscape as consumers seek out nutritious, natural, and functional products. In particular, juices positioned as functional, such as those rich in antioxidants or vitamins, will capture a growing share.
Over the forecast period, key players in the juice market are expected to respond to an increasingly health-conscious trend by offering juice products mixed with vegetables. El Carmen, a leader in 100% juice, plans to expand its offerings by blending fruits with vegetables and herbs to meet the demand for more nutrient-dense and health-focused products.
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Understand the latest market trends and future growth opportunities for the Juice industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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