Juice sales by volume are anticipated to surpass the rate observed in the review period, supported by improved economic conditions and new functional products. Consumers are likely to seek juice options that provide additional health benefits, such as those containing probiotics and antioxidants.
Further currency devaluations are expected to put upward pressure on average unit prices of juice over the forecast period. The devaluation of the Turkish Lira has been utilised by the government on several occasions in recent years to support the Turkish economy.
Discounters and e-commerce are projected to expand as distribution channels. Discounters, which are currently the leading grocery retailers in the country, are rapidly increasing outlets to new neighbourhoods in Turkey.
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Understand the latest market trends and future growth opportunities for the Juice industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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