Reducing sugar content, and functional juices with natural ingredients and low-calorie content will be growing trends that drive growth in juices during the forecast period. The interest in natural products is expected to drive demand, while demand for fresh juices using natural preservation and pasteurisation processes is also expected to increase.
Across the forecast period, juices will face growing competition from other soft drink categories, particularly flavoured carbonated waters, which are increasingly perceived as healthier options. These beverages often combine natural, unsweetened water with fruit juice, appealing to consumers who are looking for low-calorie, refreshing drinks with a more natural profile.
While private labels continue to launch new products, it focuses on classic products and flavours, offering consumers familiar, affordable options. This approach helps private labels sustain their appeal, particularly among price-sensitive shoppers who value convenience and cost-effectiveness.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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