Across the review period, spray/aerosol air fresheners was the biggest category in air care, however, the category registered a volume decline in 2022 and 2023. However, moving into the forecast period, the category is expected to record a retail value and volume uplift, with retail sales set to rise at a current value CAGR of 27%.
Across the forecast period, a positive retail value and volume growth is expected in the car air fresheners category. Despite this, an ongoing challenge to growth will be the anticipated decline in car usage.
The electric air fresheners segment is expected to see growth in market volume over the forecast period. However, the high price compared to other alternatives remains the main constraint, alongside relatively lower consumer awareness of this product category.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Care
This report originates from Passport, our Air Care research and analysis database.
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