Air care faces increased competition in the upcoming years as international retailers like Amazon and Etsy expand their presence, responding quickly to fast-moving trends. Local retailers are feeling the pressure as these global platforms offer a wide range of niche and viral products, such as the "Jacob Elordi's Bathwater" scented candle inspired by a popular scene in the film Saltburn.
There is a notable expansion in collaboration opportunities and retail channels within air care in Croatia. Air care brands are engaging with a wide range of industries from premium fashion brands to niche outlets like flower salons, art galleries, and lifestyle boutiques.
The wellness trend will shape future developments in air care, with a growing consumer focus on products that promote physical and emotional well-being through scent. Air care brands are increasingly incorporating essential oils and aromatherapy principles into their offerings, positioning their products as tools for relaxation, stress relief, improved focus, and better sleep.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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