The culture change of greater concern about fragrances in the household, which is being driven by the younger generation of consumers, will push air care to see an acceleration of growth in retail volume terms. With prices set to decline later in the forecast period, slightly stronger growth is expected to be seen in volume terms than in current value terms.
Even though they offer good prices, private label products continue to have trust issues in Brazil. Seen as lower quality products in a market with other products with accessible unit prices, most consumers tend to prioritise foreign brands, which have a higher quality perception than private label products.
The increase in sales through online marketplaces will continue to benefit air care in the forecast period. Offering a wide range of SKUs covering different types of fragrances and formats, channels such as Mercadolibre and Shopee have been gaining popularity as Brazilian consumers demystify online purchases; especially for smaller sized products that have a lower unit price.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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