Over the forecast period, air care is expected to record a positive performance, strongly influenced by performances by other air care, car air fresheners and electric air fresheners. Spray/aerosol air fresheners is likely to remain the most popular format, and benefit from product launches related to home sprays and new appealing fragrances.
As the leading brand in air care, Glade is often top of mind among consumers in Brazil. Nevertheless, strengthening brand awareness and launching new seasonal, limited-edition products will continue to be part of its marketing strategies.
In Brazil, aromatherapy is gaining recognition as an alternative or complementary approach to traditional medicine. It offers a range of benefits addressing issues such as stress, insomnia, lack of concentration, muscle pain, and respiratory problems.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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