Having contracted during the review period as a whole, retail volume sales of air care are set to expand over the course of the forecast period. This, together with the ongoing premiumisation trend, will support robust growth in retail constant value sales.
Car air fresheners, spray/aerosol air fresheners other air care are all forecast to see a decline in retail constant value sales during the forecast period. For car air fresheners, the ongoing decline in smoking prevalence will remain the main culprit, while spray/aerosols will lose ground due to competition from more sophisticated and technically advanced alternatives, such as electric air fresheners.
Private label is a weaker presence in air care than in most other home care categories, as the trend towards premiumisation naturally favours branded products over private label offerings. The private label offer remains relatively limited, with the private label candle offering largely focused on basic fragrances and smaller sizes.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Care
This report originates from Passport, our Air Care research and analysis database.
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