Air care is not expected to see significant growth over the forecast period. Whilst demand for more luxurious products and fragrances may drive value sales, volume sales are likely to remain relatively stable.
Car air fresheners are expected to see the weakest performance over the period to 2029. As fewer Estonians smoke cigarettes or shift to smokeless options like vaping or heated tobacco, the demand for car air fresheners is expected to decline going forward.
Further VAT increases are expected in 2025, which will likely put additional pressure on prices. The previous VAT hike in 2024 impacted consumer optimism in Estonia, and it is highly likely that the next increase will only intensify concerns, which may be a challenge for sales of air care.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Air Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!