More consumers are paying closer attention to the ingredients and compositions of the products they buy, including air care items. This change is driven by increasing health and environmental awareness among the population.
Gel air fresheners are fast gaining in popularity in air care in Kenya. Further healthy retail volume growth is anticipated, as they offer reduced exposure to chemicals, compared with spray/aerosol air fresheners.
The surge in car ownership across Kenya is driving a demand for car air fresheners. As more people acquire private cars, the desire to keep them smelling fresh and pleasant becomes increases.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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