Spray/aerosol air fresheners have long dominated the air care category in Kenya, but they are now facing competition from newer, more convenient formats such as plug-in electric air fresheners and gel air fresheners. While spray/aerosol air fresheners will continue to dominate the category, consumers are seeking longer-lasting and more convenient solutions, which is shifting demand to more modern options.
Air care products are yet to gain traction in rural and low-income households. Besides a lack of awareness and the high cost of air care products, this demographic does not prioritise air care and thus have shown little interest in investing in these products with their priorities being elsewhere when it comes to home care.
Consumers in Kenya are becoming more health conscious and as such are also becoming more mindful of the ingredients in the products they use. As a result, these consumers are gravitating toward natural alternatives such as fresh flowers, soy wax scented candles, and indoor plants, which not only neutralise odours but also release pleasant, natural fragrances.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Air Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!