Overall demand for air care is expected to remain stable over the forecast period. In Chile, there is a segment of consumers with higher purchasing power that will maintain steady demand for these products in the coming years.
In the mass segment of air care, promotions will remain a key factor in driving volume sales and attracting more price-sensitive consumers. Glade continues its strategy of offering super refill packs for spray/aerosol air fresheners, as well as 5-refill packs for electric air fresheners.
Retail e-commerce sales of air care experienced significant growth during the pandemic as consumers looked to reduce time spent in physical stores. Despite losing marginal value share over 2022 and 2023, the channel witnessed a resurgence in 2024, particularly during events such as Cyber Days and Black Friday.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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