Air care in Morocco is projected to see slight-to-moderate retail volume growth and moderate-to-good retail value (constant 2024 prices) increases over the forecast period. Air care products contain various chemicals, many of which are known to be harmful to human health and the environment.
Urbanisation is predicted to play a key role in shaping demand, alongside the related development of more modern and sophisticated lifestyles. The rapid expansion of modern grocery retailers, such as supermarkets and hypermarkets, across the country gives consumers access to a wider range of air care types, brands and products.
In absolute terms, the dominant format spray/aerosol air fresheners is projected to see the fastest growth in retail volume and value terms over the forecast period. New scents are expected to be introduced, with manufacturers likely to communicate the health, environment and ambience benefits of products on packaging labels and via advertisements to improve the category’s image.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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