With growing environmental consciousness, there is an opportunity for further developments in eco-friendly and refillable air care products, with packaging made from sustainable and biodegradable or recyclable materials. Such products can target consumers who seek natural products and who also wish to reduce waste and lower their carbon footprints, thus, brands which align with these areas could do very well.
Multi-functional air care products provide another niche area for development. For example, combining air freshening with air purification, disinfection, or aromatherapy, can appeal to Singapore's urban consumers who value multi-purpose products for compact living spaces.
The niche of electric air fresheners offers ongoing growth prospects, with such sales notable via e-commerce. This trend is propelled by a combination of convenience, versatility, and the desire for a more modern and automated approach to air care.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Care
This report originates from Passport, our Air Care research and analysis database.
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