Air care is forecast to continue to see solid, stable retail current value growth in South Africa in the forecast period. The economy is expected to make a recovery, with a return to more stable inflation levels.
Spray/aerosol air fresheners is expected to continue to outgrow the other categories within air care in retail volume terms in the forecast period, and will therefore maintain its overwhelming dominance. The ease of use of such products, their lower unit prices than other formats, and their immediate effect will contribute to the continued popularity of spray/aerosol air fresheners.
The distribution of air care products is expected to continue to mainly be in supermarkets in the forecast period, with this channel accounting for nearly three quarters of value sales in 2024. Promotions and sales are a popular strategy from mainstream brands to drive up sales of air care products in supermarkets.
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Understand the latest market trends and future growth opportunities for the Air Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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