Whilst retail volume sales are expected to see little movement, current value sales are expected to see slow and stable growth in air care in the US in the forecast period. Despite experiencing a modest downturn in both retail volume and current value terms in 2024, the long-term outlook for candle air fresheners remains strong.
In 2024, retail e-commerce further solidified its leading presence in air care, accounting for 38% of value sales. This continued expansion highlights a long-term shift in consumers’ shopping behaviour, proving that digital convenience remains a driving force even as consumers return to offices and re-establish pre-pandemic routines.
As beauty and personal care trends evolve, they are increasingly influencing candle air fresheners and other air care products, blurring the lines between fine fragrance and home scents. Consumers are curating their home’s ambiance the same way they do their personal fragrance, favouring sophisticated, mood-enhancing scents that align with their beauty preferences and self-care rituals.
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Understand the latest market trends and future growth opportunities for the Air Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Care
This report originates from Passport, our Air Care research and analysis database.
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