The outlook is positive for air care in Saudi Arabia over the forecast period, with steady retail volume growth anticipated for all category members. The ongoing return of inbound tourism and expatriates to the Kingdom should provide a significant boost to the local economy, which in turn, should benefit sales of air care, with these products still viewed as a luxury by many domestic households.
Spray and aerosol air fresheners are likely to remain staples in the Saudi market due to their ease of use and competitive pricing. Retailers and brands sustain consumer interest by offering frequent discounts and promotional packs.
The expanding automotive market in Saudi Arabia is driving demand for car air fresheners. The rising number of vehicles per household, fuelled by an increase in female drivers and new expatriates, ensures this segment’s continued growth.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Care
This report originates from Passport, our Air Care research and analysis database.
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