During the forecast period, electric air fresheners is anticipated to deliver the most dynamic growth within the air care category. This growth will be fuelled by ongoing product innovations and consumers’ increasing interest in the latest technological advancements that enhance convenience and performance.
Although multinational companies like SC Johnson and Reckitt will continue to lead air care sales, private label products are expected to gain significant ground over the forecast period. Major retailers, particularly Walmart with its Great Value range, have developed extensive air care portfolios that include sprays, gels, cones/solids, and electric formats.
Amid the growing popularity of air care products across various retail channels, modern grocery retailers are set to maintain their leadership in sales over the forecast period. Small local grocers will continue to focus on offering affordable air care solutions, such as spray and aerosol fresheners, which appeal to budget-conscious consumers.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Care
This report originates from Passport, our Air Care research and analysis database.
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